What makes Thrive Headline Optimizer different?
The first thing you’ll notice about Thrive Headline Optimizer is that it’s easy to use. Impressively easy. Even though I kind of expected this based on past experience with some of their other products, I was still surprised. Installation and activation were seamless and everything was conveniently located in the familiar Thrive Dashboard.
As it turns out, ease of use isn’t the only thing that helps this plugin stand out. The method this plugin uses to assess headline effectiveness and engagement is also a little different.
Thrive Headline Optimizer takes into account three different metrics in an attempt to determine which headline is producing the best results:
Click Through Rate – How many website visitors are actually clicking on your headline
Time on Content – Count visitors who’s visitor duration is x second or longer
Scroll Depth – Count visitors who scroll x% down the page
You can see how these metrics look very specifically at how visitors are engaging with your site. Now, you might be asking, “what about social shares?‚ which is a legitimate question. After all, wouldn’t a high number of social shares and click-through be an indicator of a well-crafted headline?
The answer is an emphatic “no”. Imagine you write a blog post and give it a boring headline like “5 Ways To Write Better Headlines”. Exciting, right?
Now, let’s imagine that despite the headline, your content was actually pretty good. Normally you’d expect the click-through on that headline to be low because clearly, it needs some work.
But what happens if an influencer reads your post and decides to share it on his social networks? You’d probably experience an increase in traffic that has absolutely nothing to with writing a great headline and everything to do with who shared your post. Even if people visited your site and bounced, you might still be left with the wrong impression of your copywriting skills.
The added benefits of measuring engagement
In discussing the Thrive Headline Optimizer with Adam Connell, we both agreed that this plugin probably offers some additional benefits that go beyond just analyzing your headlines.
Measuring click-through rates on your post titles is a very clear indicator of how effective a title is. However as soon as you start factoring in the other metrics (time on content and scroll depth), you’re starting to measure overall reader engagement, not just headline effectiveness.
If you think about it, you can easily have an amazing headline combined with an introductory paragraph that completely disengages your reader. Which brings us to our next point.
The risk of over optimizing headlines
With Thrive Headline Optimizer, you’re able to create as many headline variations as you want, making one of its strengths also a potential weakness.
There is a good chance that the first headline you come up with accurately represents to content in your article. The second and third headlines are probably good as well. However as you begin to stretch your creative muscles, the odds of writing a headline that misses its mark increases exponentially.
As effective as click-bait headlines can be, they do little to earn the long-term trust of your readers. In this sense, when creating headline variations, it’s important to make sure that your content delivers what your headline promises.
It’s perfectly fine to draw a reader into your content with a catchy or provocative headline, just don’t leave them hanging. You might get away with it once or twice but eventually, readers will catch on and your headlines (including the accurate ones) will lose their effectiveness.
The last thing you ever want to do is disappoint your readers.
Using Thrive Headline Optimizer
It’s about time that we get into the process of actually using Thrive Headline Optimizer, which, as it turns out is extremely simple.
Once the plugin is installed, you’ll find everything you need in the Thrive Dashboard.
Launching the headline optimizer is as easy as clicking the big green button. From there You’ll be prompted to create a new headline test.
Thrive New Headline Test
From the initial headline test screen, you’ll be able to select from either post or pages. Deciding which headlines to test is simply a case of clicking the small + icon next to the headline, which moves the headline into the list of content to be tested. Alternatively, you can click “Add All” to test all your headlines, as long as you’ve got time to come up with a list of variations for every headline all in one sitting.
You’re also able to add alternative headlines right from within the post or page editor for added convenience. And in case you’re running a WooCommerce Store, you can also test product headlines as well.
Thrive Headlines In Post
- Quick & Easy A/B Title Testing
- Bulk Testing
- Detailed A/B Testing Metrics
- Engagement Reports
- Set It & Forget It
- Detailed Reports
- WooCommerce Compatible